full transcript
From the Ted Talk by Christoph Niemann: You are fluent in this language (and don't even know it)
Unscramble the Blue Letters
I can have more fun. But of course, I know that eventually things become so obsruce that I start losing some of you. So as a designer, it's absolutely key to have a good udinrtndensag of the visual and cultural vaouabrlcy of your audience. With this image here, a comment on the Olympics in Athens, I asumesd that the reader of the "New Yorker" would have some rudimentary idea of Greek art. If you don't, the imgae doesn't work. But if you do, you might even appreciate the small detail, like the beer-can pattern here on the bottom of the vase.
Open Cloze
I can have more fun. But of course, I know that eventually things become so _______ that I start losing some of you. So as a designer, it's absolutely key to have a good _____________ of the visual and cultural __________ of your audience. With this image here, a comment on the Olympics in Athens, I _______ that the reader of the "New Yorker" would have some rudimentary idea of Greek art. If you don't, the _____ doesn't work. But if you do, you might even appreciate the small detail, like the beer-can pattern here on the bottom of the vase.
Solution
- obscure
- assumed
- understanding
- vocabulary
- image
Original Text
I can have more fun. But of course, I know that eventually things become so obscure that I start losing some of you. So as a designer, it's absolutely key to have a good understanding of the visual and cultural vocabulary of your audience. With this image here, a comment on the Olympics in Athens, I assumed that the reader of the "New Yorker" would have some rudimentary idea of Greek art. If you don't, the image doesn't work. But if you do, you might even appreciate the small detail, like the beer-can pattern here on the bottom of the vase.
Frequently Occurring Word Combinations
ngrams of length 2
collocation |
frequency |
reading images |
2 |
Important Words
- absolutely
- art
- assumed
- athens
- audience
- bottom
- comment
- cultural
- designer
- detail
- eventually
- fun
- good
- greek
- idea
- image
- key
- losing
- obscure
- olympics
- pattern
- reader
- rudimentary
- small
- start
- understanding
- vase
- visual
- vocabulary
- work